Building insurance brands that win trust and drive growth.

We leave clichés at the door, reshaping outdated identities into fresh, credible brands that make your business impossible to ignore.

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Who we help

We work with insurers, brokers, MGAs, and insurtechs who:

• Look and sound like everyone else and need distinction.

• Have modern products but an outdated image.

• Struggle to balance credibility with creativity.

• Need brands that work across geographies, products, and teams.

• Want strategies sales can actually use, not just marketing theatre.

• Believe trust and clarity are the foundation of growth.

Approach

Less noise. More signal.

Insurance branding is crowded with clichés: handshakes, skylines, stock phrases. We strip that away and rebuild with clarity, confidence, and credibility. Three deliberate steps designed to make brands feel inevitable.

Diagnose

Find the edge. Analyse category, competitors, governance, and politics. Define a position even a CFO can sign — one rooted in credibility, not jargon.

Design

Identity and narrative with weight. Premium, restrained, memorable. No theatre. Just modern creative that earns trust and lasts.

Deploy

Strategies that build momentum: market entry, targeted campaigns, content that cuts through, sales enablement, and analytics that matter.

Capabilities

What we deliver

Outcomes, not noise. If it doesn’t build credibility or move the business forward, it doesn’t leave our desk.

Brands that endure

Identity systems and guidelines built to scale across products, geographies, and teams so insurance brands feel modern everywhere.

Logos, type, colour, motion, usage.

Messages that matter

From executive narrative to sales decks, we write stories that stick — clear for clients, credible for the boardroom.

Positioning, proof, talk-tracks, one-liners.

Strategies that sell

Practical plans made with sales, not tossed over the wall. Targeting and orchestration that translate brand into pipeline.

ICPs, offers, channels, orchestration.

Content with weight

Thought pieces, whitepapers, film, podcasts — crafted to earn attention, not just fill feeds. Premium enough to finish.

Editorial, script, production, distribution.

Principles

What we believe

Trust is the brand. Without it, nothing compounds.
Say less. The smartest story fits on one page.
Design is discipline. Systems beat slogans; consistency builds confidence.
Proof over posture. We optimise for credibility, pipeline, and pricing power.
Innovation is clarity. Make obvious what others missed.

Insurance doesn’t need more blue gradients. It needs identities worth remembering.

Start

The smarter story starts here.

Select what you need and tell us the goal. We’ll reply within one business day.

Prefer email? team@howlers.agency